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STARTING A DIGITAL MARKETING STRATEGY: 3 KEY STEPS

A lot of entrepreneurs dream of implementing successful and strategic digital marketing as it can lead to a quick spike in the growth of the business and bring it to the awareness of a larger audience. Digital marketing, rather than employing the traditional means of marketing, employs the use of internet-centric media. Typically, digital marketing employs the use of emails, social media platforms, ads that can be seen on websites, and even online videos. At a glance, one can see how useful such marketing can be to a business. New customers can be reached as long as they have an internet connection (and who doesn’t these days) and word of your business spreads much faster. However, all that being said, the main question to be asked remains, how does one create and implement a strategic digital marketing campaign which will have the desired effect and bring forth results? First off, the three key steps in this article may be of some help.

1.) DETERMINE YOUR TARGET AUDIENCE

Before starting your campaign, you have to, first of all, be sure of who you’re trying to sell your product/service to a.k.a. your target audience. Answering the following questions can help you reach that conclusion.
What category of people do you want your products/services to get to?

How does this category of people go about looking for information on products they want, online?

What social media platforms can they be found on?

What kinds of sites do they frequent?

Once you are able to determine exactly who your target audience is and how they behave in general online, then you have a greater chance of your product information coming to their notice on time.

2.) MAKE SURE YOU SELECT THE BEST PLATFORM TO HELP YOU REACH YOUR CLIENT

After finding out who your audience is and their online behavior, use that to your advantage. There are various ways of reaching the audience you desire, online such as via email marketing, search engines and so on. Many of these online platforms usually show the demographic who has a higher weighting based on the use of the platform, and you can use that to your advantage. If the figures confuse you, a professional would be only too glad to help out. With that, you know what online platform to focus your marketing on.

3.) MEASURE AND ADJUST REGULARLY

Always keep an open mind when implementing your strategy. Do not be afraid to change your strategy if it no longer achieves the desired result. An advantage of digital marketing, as opposed to traditional marketing, is that the various elements involved in your campaign, including the audience, can be quickly adjusted easily.